A discovery session revealed that S Salon for Men's logo needed to embody 3 things: masculinity, timelessness, and class. The owner let my creative freedom reign, with their only explicit request being the inclusion of styling tools and an overt "S".
Traditional vintage imagery combined with a sans-serif type pairing produced a logo that checked all the boxes. I designed shears reminiscent of my client's favorite pair that she started her career with to pay homage to her journey to entrepreneurship. I opted to incorporate some of the owner's playful and fun personality into her logo with a mustache, coyly emulating a smile. Classic brand colors were the best fit for the brand with charcoal, white, and steel blue in the main palette.
"Victoria did an excellent job on my logo for my new salon! She was very professional and easy to work with. She went above and beyond my expectations and gave me the perfect logo for my business!"
- Sydney Nelson, Owner of S Salon for Men
